ATD ICE 2018: It’s a Wrap Pt 4 – Heidi Matthews

ATD ICE 2018 – It’s all about the sessions that speak to us.

(Jump down to the bottom to enter the May, ATD ICE 2018 “Wish You Were There” giveaway)

Click here to read Part One with Mark Sheppard

Then here read Part Two with Krissy Richard

Finally read Part Three with Kate Pinto

As I have mentioned before, ATD ICE is an entirely different animal than other L&D conferences on the circuit. People attend for a variety of different reasons, Krissy was hoping to find new ideas being it was her first conference experience, Kate was looking for networking opportunities and ideas for her burgeoning business – here Heidi was hoping to be inspired by something new.

I always suggest that you organize your conference experience with your overall goals in mind. However, I do also suggest that you leave moments for serendipity to strike.  You never know when that ONE session will get the ideas flowing.

There are times when we are thisclose to our training designs and ideas, and can’t see new ideas – then BAM! You’re smacking yourself upside the head, going “DUH, Why didn’t I think of that?” Excitement abounds. You have new ideas to bring back with you, and then those ideas build on other ideas.

Clearly, the session about video spoke to Heidi, and I agree. Video has soooo many applications, and you don’t need a production studio either. 

From Heidi Matthews

Matthew Pierce, TechSmith, Video – Oh my!




I always say that I have a hamster wheel that goes off in my head with ideas.


During ATD ICE, I don’t always attend sessions that are an immediate fit for what I am doing at work, but sure enough, the hamster starts running anyway. Sometimes a session causes that hamster to just fly off the wheel from too many ideas.

The talk about using video in training was hot at #ATDICE2018 this year. The session hosted by Matthew Pierce from TechSmith presenting “Types of Videos to Enhance Learning” was no exception and had that hamster wheel effect for me. The types of video he covered in the session ranged from the promotional type of videos to get people interested in our training, to short instructive videos and it was idea generation time.

What I appreciated was that the session was not about using TechSmith products, although he did show “How to Make Text Dance in Camtasia.”


Engaging. Catchy music. Learn a skill in Camtasia in under a minute. DING! How many tech support type short videos could we make for our employees to show how to do things in our LMS?

Maybe these types of “how-to” screencasts could lower the number of phone calls our administrator takes for simple task questions? What other types of software basic questions could be addressed this way? Could they be an important asset our IT Help Desk? What other topics might we explain via a video like this one? Or would we use a talking head?

Ideas Abound

To be honest, I am not sure I always find people talking into the camera engaging. However, Matt gave us several possible applications of this type of video.

  1. For onboarding intro’s: Meet each member of the team in short video clips to help a new hire to get to know them.
  2. Enhance the onboarding experience by giving the new hire a video of the facility?
  3. Exit Interviews: Interview an employee about to leave the company to capture their knowledge.
  4. Project development: Feedback on a project instead of an email, making it more personal.
  5. How-to’s: Delivering topic information via video instead of PowerPoint.

Then it occurred to me, I do watch an engaging guy who talks to the camera on YouTube named Thomas Frank. Here he talks about focus. So, a creative “talk to the camera” video can be done.

Like some of the examples Matthew showed in his session, Thomas blends “B-Roll” (filmed content that is extra), content documents, images, rolling text, and key point text in his videos to build engagement – in addition to him just talking to the camera. Compelling.

So here are some additional ideas:

  • We could do an interview video with a retiring employee sharing his best practices with B-Roll from his project sites. This helps to capture knowledge before it heads out the door.
  • Management training could be enhanced by a topic video that encourages follow up on content they learned from a class or as pre-work for a discussion group.
  • Ask managers to video their answers to a “homework” assignment to be reviewed by the instructor or peer-reviewed by the class.
  • In our organization, this simple style of video was used as an introduction to an eLearning course on an important topic with a member of management.

The hamster wheel is spinning out ideas for video use in our projects.

Moving forward, I will keep learning from Matthew Pierce from the TechSmith Academy. The TechSmith Academy is free resource demonstrating how to do video well.

My thanks to Learning Rebels for letting me share about one of this year’s hot topics. Hope your hamster wheel spits out a few ideas for you too.

We thank you Heidi for your contribution!

ATD ICE 2018 Wish You Were There Giveaway

Shannon Tipton

Shannon Tipton

As Owner of Learning Rebels, Shannon Tipton is a skilled learning strategist, content developer and International speaker. Shannon has over 20 years of leadership experience developing successful learning strategies and infrastructures for training departments within organizations in North America, Europe and Korea.

Shannon works with people and organizations to develop learning solutions that brings actual business results. Recognized as bringing real-world expertise into the learning field, Shannon integrates technologies and social learning tools to strengthen workplace alignment, enhance collaboration and increase learning connectivity.

As author of “Disruptive Learning” Shannon frequently speaking at conferences across North America and Europe and ranks as one of the top 100 L&D influencers on Twitter (@stipton).

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